People retain structured information 40 percent more reliably than random information, writes Matt Abrahams in Inc., who also suggests a structure for your presentations: What? So What? Now What?
My favorite structure is What?-So What?-Now What?, which can help you not only in planned presentations but also in spontaneous speaking situations such as job interviews. When using this structure, you start with your central claim (“I am qualified for this position because of my experience”) and then explain its significance (“This experience means I can start contributing to your firm immediately”) before concluding with a call to action (“When can I start?”).
The advice is meant to act as a guideline, but there’s no harm in memorizing your script either, just don’t write it down. Abrahams also advises practising the speech out loud, so that you are comfortable speaking in public.
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