These days, higher education institutions across the world have become completely familiar with the greatest impact of social media channels on their online image and reputation, also called the e-reputation. The social media page remains one of the necessary media wherein the institution can provide its identity, expertise, teachings, training, experts, news, and much more, in a structured way. In the last few years, social media networks have become the strategic platform to express your ideas and thoughts, and core theme of your organisation. In fact, it is an influential place to meet and make communications with your audience.
The use of social media networks in their personal capacity is now deep-seated in our daily lives. However, what about using them in educational institutes? The theme has frequently led to disagreement, though in most of the situations, social media networks are so helpful especially in the higher education sector.
Today, some institutions go further and develop plans and comprehensive strategies: new approaches to micro-communities, editorial guidelines and particular Return on Investment (ROI) goals to enhance the performance of their presence on social media.
The institution’s digitalisation is at the centre of their thinking and becomes a matter of all the forces. It is accompanied by a new digital cultural pattern that must be shared internally to insert a participating and productive dynamic… A revolution is in progress.
The present practices and key figures obviously create challenge led by social media for institutions in their e-reputation and their strategy as well.