If you don’t have experience with Facebook’s advertising platform, using it for the first time can be a bit of a cumbersome experience. For beginner marketers, understanding bid type acronyms like CPM and CPC is one of the first hurdles to get over. Thankfully Nanigans, a Facebook Strategic Preferred Marketing Developer, recently made it a heck of a lot easier to comprehend all of Facebook’s advertising vocab with an infographic they titled “Bid Types for Facebook Advertising.”
When I first started creating Facebook ads, today’s featured infographic would have been incredibly useful. Check it out below and let me know in the comments if this is topic you more information on.