U.S. Mobile Shopping Offsets Drop in Last-Minute Mall Traffic




Need to go to the mall? Baby, it’s cold outside

Shoppers unwilling to brave the elements for a final weekend of holiday shopping (although the East Coast didn’t exactly have a frigid weekend) took to their phones and tablets to order last-minute knickknacks

PayPal logged a 96% increase in the number of customers shopping on mobile devices from Dec. 21 to 22 compared to the last weekend before Christmas in 2012, according to data from the online payment company. The growth falls in line with the holiday trend of embracing mobile shopping, including a third straight year in which Black Friday weekend mobile shopping has more than doubled from the previous year. Read more…

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