Social media is an ever-changing world; keeping up with the trends and statistics can be a full-time job on its own. I’ve compiled a list of interesting facts that may help you design a more strategic marketing plan on Twitter: ten tips that will optimize engagement, reach, and your online presence. A lot of what we thought we knew about Twitter has very well changed in 2013. For example, the fastest growing demographic on Twitter is the 55-64 age bracket. That’s not all, though.
Here is a list of 7 statistics that will help you optimize engagement on Twitter:
1. Twitter engagement for brands is 17% higher on weekends
I guess not many people know about this one, because only 19% of brands tweet on the weekends. If you’re trying to encourage your followers to engage with you on Twitter but you don’t want to work over the weekend, you could use the Buffer app to schedule tweets to be sent while you’re having a sleep-in.
2. Tweets with image links get 2x the engagement rate of those without
Just like on Facebook, photos are more engaging for Twitter users.
3. Tweets with less than 100 characters get 17% more engagement
This is another stat that was similar for Facebook. Shorter posts tend to garner more engagement on both platforms. If you’re posting tweets with links, Dan Zarrella’s research shows that 120–130 characters will be your sweet spot.
4. Twitter’s fastest growing demographic is 55–64 year-olds
If you’re looking at growing your audience, you might want to look at new Twitter users, which are most likely in the older age brackets. As Twitter’s user base grows, you’ll have a wider variety of users to target, supposing they’re all part of your market.
5. Tweets with hashtags get 2x more engagement
Having said that, keep the hashtags to a minimum. 1 or 2 will get you 21% more engagement than if you add 3 or more. This could be because hashtags often connect a tweet to a particular topic or Twitter chat that others are following or interested in. Keep appropriate hashtags in mind when posting, especially if engagement is something you’re looking to improve.
6. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute
When you’re tweeting, think about where your audience is, and what they might be doing. If it’s early in the morning, they might be commuting to the office–this is actually a great time to get them, as they’re probably bored and looking for something interesting to occupy them during this time.
7. Tweets that include links are 86% more likely to be retweeted
Like photos, links appeal to Twitter users. Links, however, are more likely to increase your number of retweets than engagement rate. This is helpful to keep in mind, as you might want to broaden your reach (get more retweets) rather than engage your current followers (increase engagement with photos).
(Information from Buffer)
What are some of your tips on optimizing engagement on Twitter?