Time was, if a tech bro wanted to communicate to the world that he was an utter, utter wanker he had to stand in the middle of the Creamery, braying about his location-based anonymous hookup app to everyone in fucking earshot.
Now thanks to the newly launched Trep Wear (“Est. 2014″), displaying your inner – and outer – tosser is as simple as slipping on a lurid purple Ed Hardyesque tshirt emblazoned with the slogan “Be Different, Be Great, Be You.”
According to the company’s “Mission” page:
As you can see, each one of our shirts are a constant reminder of the greatness you hold inside. We want to motivate and inspire you to unleash that greatness. Through our stylish and motivational shirts and apparel, you will be reminded of that potential every time you look in the mirror.
(One certainly gets the impression that Trep wearers look in the mirror more times than the average joe.)
The arrival of Trep’s prêt-a-masturber clothing line is, of course, precisely what I was concerned about when I urged Entrepreneur magazine to stop trying to popularize the word ‘Trep’ as an abbreviation for entrepreneur.
Apparently my warning came too late. And now we have this…
Next stop, this…