Back in 2012, when Ben Lerer joined Sarah Lacy on stage for a PandoMonthly interview, he talked about his motivations for founding Thrillist.
One of those motivations was a desire to build something of his own, something that didn’t come to him as a result of his family name.
“The reason I think I’ve been successful has actually been…through insecurity,” says Lerer. “I don’t want to be some guy that people look at and say ‘eh, he works with his dad.'”
Lerer acknowledges the inherent nepotism and says it’s a driving force behind making Thrillist a successful company independent of Lerer Ventures.
“To be perfectly honest, I didn’t fully deserve to be his business partner. And that’s why I’ve stayed with Thrillist. Nobody gave me this. I built this from scratch,” says Lerer.
Well, he’s certainly made his point. Earlier this week, Thrillist raised $ 54m and spun off its ecommerce subsidiary, JackThreads, as a separate business.
This seems like a good time to revisit Lerer’s entire PandoMonthly interview…