Editor’s note: Steve Wishman is a presentation designer at Prezi. Known for creating rich cinematic presentations for TED presenters and Silicon Valley leaders, engineers, startups, and more, Steve comes to Prezi with a lofty but simple goal: to create breathtaking visual stories that help change the world.
The foundation of every great presentation is a compelling story. You can simply pile a bunch of images onto the canvas and zoom around them, but thinking cinematically means thoughtful use of camera moves and a focus on the emotional impact of each scene. Beautiful images and stunning animations alone can grab an audience’s attention, but it’s the story that will inspire them to take action or reduce them to tears.