The Popularity of Your Tweets Can Be Predicted




Three university researchers have come up with a model they suggest can predict how popular a tweet will be.

This formula doesn’t look at the content of a tweet, but focuses on the behavior of people and retweets on Twitter. “I can’t tell you what kind of tweet is going to be big, but I can tell you the minutes of which one [tweet] is going to be big,” Tauhid Zaman, assistant professor at the MIT Sloan School of Management, told Mashable.

Zaman, along with Emily Fox at the University of Washington and Eric Bradlow at the Wharton School of the University of Pennsylvania, came up with a model that’s demoed online, nicknamed “Twouija.” Twouija is a play on words between Twitter and a Ouija board, a game where you try to predict the future Read more…

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