Though our friends in Lagos got Social Media Week started with an epic beach party Sunday night, Monday was the official first day of SMW around the world. Each city hosted events to help start things on the right foot and help connect attendees to one another offline.
Bangalore opened with opening remarks from Alex Oberberg, Nokia’s Global Head of Markets Engagement stating that, “Social media is a true movement. Let us make it a platform to bring the social to technology and interaction in the community.” We couldn’t agree more.
New York opened the week with a party at the Highline Stages, introducing the Nokia NOW Studio, Nokia work pods, and a feast on chips and guac from Chipotle. Cyclists in Hamburg prepared to begin their journey to Denmark with the Social Traveler to support some amazing projects around the world, and Milan wasted no time jumping into their content. Here are a few highlights from Day One of Social Media Week to keep you from SMW withdrawals.
- + Will Social Media be a game changer for elections?
A panel of party leaders and social media experts came together to discuss the implications for social and politics, emphasizing its use for engagement rather than simple information dissemination.
- + Social Media for Social Change
The theme of SMW Bangalore is Social Media for Social Change. This session highlighted the necessity of offline-online integration and the building of digital cultures.
- + The Future of Now
General Manager of Advertising and Online At Microsoft India, Neville Taraporewalla, discussed consumer trends that will shape the future of devices.
- + Etiquette in Activism
Prominent activists in Nigeria gathered to discuss best practices for social media to engage politicians and citizens. Touching topics like libel and political engagement, they brought an analytical perspective to political activity on social.
- + Jason Njoku
Lagos brings founder of iRokoTV, Jason Njoku to opened the week with a keynote about innovation and the Nigerian film industry.
- + Nigerian Businesses and Social Media
SMW Lagos took over the headlines, solidifying its role as an important player in African innovation. With over 10,000 participants, SMW Lagos is the largest media and tech conference in Africa.
- + The Week Gets Started
Webnews took the time to write about Social Media Week, highlighting the excited events to take place during the week, working to make Milan a smarter and more innovative city.
- + The Perception of Time
Milan started the week with a robust conversation about perceptions of time in our “always-on, always-connected world” that seemingly allows us to be everywhere at once. A panel of media gurus and CEOs examined this question asserting that quality of content is more important than filling empty time or space.
- + Spotify and Music Discovery
Spotify’s (Supotifai) representative for Japan gave remarks illustrating the ability for companies to “Soundtrack [their] Brand” using Spotify. As brands work to provide meaningful content, music can play a critical role engaging customers.
- + SMW Hamburg Keeps on Growing
Each year SMW Hamburg gets bigger and better. This year more and more people came to see the amazing lineup of events of Hamburg’s third year hosting Social Media Week.
- + Engaging Digital Native
The World Wide Fund for Nature discussed how to engage digital natives whose attention spans are drawn out between multiple platforms. A seamless integration of online and offline is essential for meaningful and sustained engagement.
- + SAP on Social
Social is about more than Facebook and Twitter. Social means that the quality of your product and services will be shared loud and clear making it critical for brands to invest in the overall experiences of their customers — and SMW Copenhagen took to the stage to showcase it.
- + Opening Night VIP Party
The opening night VIP celebration kicked things off in New York with delicious food and drinks provided by Whole Foods Market, Brooklyn Brewery, Dobel Tequila, New Wines of Greece, Wines from Santorini, and Chipotle. The soundtrack of the evening came from MICK while guests socialized and took photos in the Leica photo studio.
- + Reputation Management
Do we have the tools to track what people are saying about brands on social? Yes- but they are unable to grasp the fullness of the conversation when there are elements of irony. Oscar Trabazos of Brand Rain explained the difficulty that brands face tracking irony in their online representation.
Miss something awesome? Many of SMW’s events were broadcast over Livestream, so create an account to relive your favorites or check out new content!