In terms of bagging yourself a graduate job in the digital industry, writing a blog can be a great way to show a prospective employer your writing style, tone and pitch – all of which could naturally tie in with the writing style of their business.
As a recent graduate entering the world of blogging I understand that writing your first blog can be quite daunting. I know before I started at Bubble Jobs,I read loads of different blogs every day but I was quite nervous about actually plunging in and writing one of them!
I remember my first day as a Digital Marketing Executive and being asked by the lovely Amy (our tech-savvy Digital Marketing Manager) to write a blog about entering the graduate world after finishing University. A slight panicky feeling overcame me at the thought of my very own writing being out there for the world to read (and criticise).
So I thought I would share what I’ve learnt over the past month about writing a blog for the first time. I’m going to give you some honest top tips – follow these and you’ll be on your way to being a fully-fledged blogger in next to no time!
1) Think Of An Eye-Catching Subject
Related Resources from B2C
» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program
It’s all well and good wanting to write a blog but if you’ve no idea what you want to talk about, then you’re going to struggle (trust me). Sorry for stating the obvious, but before I got a job I avoided them like the plague because I felt like I had nothing to talk about! But trust me you do!
Have a good think about your experiences you’ve had during Uni or in your job search. You might have some top tips for dealing with exam stress, managing with your work-life balance, planning an essay or creating the best first impression at an interview.
If you manage to get a clear subject to talk about then you’ll find it a lot easier – rather than trying to write a blog about a really general topic that may end up being a little bit boring!
You also need to make sure that it’s relevant; your employer won’t really want to see that you can write about your latest fashion fix or how to win your favourite Xbox game. People do blog about things like this and there’ no harm in it at all – but for the purpose of bagging yourself a job it needs to be relevant! If you’re struggling to find a subject have a look at our blogs and get a feel for what you may be able to blog about.
2) Find Your Writing Style
Once you’ve found which subject you want to talk about, it’s time for the scary part – writing the dam thing! You need to establish your personal voice, which may be harder than you first thought. Only a few people actually write personal diaries now because we now use social media to express our views and let’s face it; a lot of the time social media is used to express what you’re having for tea that night or what you’re going to do with your friends.
The aim is to be informative yet informal – people don’t want to read a blog that reminds them of their essay they wrote for their boring finals – they want to be amused but also come away from it with some new information.
So try and use an engaging tone that the reader can relate to, because most of the time someone is reading your blog because they can empathise with what you’re writing about! So make it concise, informal, interesting and bursting with information. This is something that I found quite difficult to start with but trust me you get better as you go along.
3) Find Your Blogging Platform
You’ve written your blog and now you need somewhere to put it. There are a few options to choose from but you want to try and make your life as easy as possible when you’re first starting out. At Bubble we use WordPress – this is a straight forward platform that makes the process as simple as possible for you. But have a look round and see what platform suits you – Blogger.com and WordPress are probably the platforms for you if you’re a newbie though.
4) Give It A Punchy Title And Meta Description
Unfortunately not every man and his dog are going to be waiting eagerly for you to post something – so you need to get people to click on your post. You can do this by giving it a title with exactly what your blog is about. Think of key words that a reader may type into Google and try to base your title around those words.
Also you need to make sure you have an amazing Metadescription! Now, now don’t panic – a Metadescription is dead straightforward – it’s simply a tag that is used to describe your blog in short form and is used by Google in the organic search results. Make sure it’s short, snappy and to the point – you want people to be able to scan it and get the idea of what your blog is about straight away.
5) Use Tags
When I first saw that tags were used I was a little bit overwhelmed because I only had a basic knowledge of search engine optimisation (SEO) at that point. But don’t worry, it’s really quite simple – tags are used to group together similar content to your blog and also help people find your blog.
Have a read through your blog and think about what someone would search for in Google to find your blog. For example if you’re writing a blog about what to expect in an interview you could create tags that say ‘interview tips’ and ‘interview techniques’. If you want to know a bit more about SEO have a look at our post that gives you ten quick SEO tips.
6) Get Your Blog Out There
We now live in a world where communication is at our finger tips – so use it! Share your blog on Facebook, LinkedIn, Google + and Twitter. This way you’ll get more people reading your blog – and not only will this make you feel pretty good, it will allow you to get some feedback too!
There are also lots of different sites that allow you to be a guest blogger – these websites will have an established following already and if you can put your blog on there you could get yourself more coverage. So do some research and have a look at the different paths you can go down! Check out our blog on how to approach guest blogging requests.
Right so there you go… the beginners guide to writing a blog. Find your voice and get writing – but don’t expect your first blog to be perfect – practice makes perfect. Good luck and have fun!