The Four Keys to a Great Presentation

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What makes a great presentation? Is it the content, or the way it’s packaged?

For most, it’s getting the right combination. The medium you choose should be tailored to the intended level of interaction and desired response from the audience. Sharing a story with entrepreneurs at a conference versus presenting data to a small team of engineers are two scenarios that require different types of presentations. The first would benefit from using spatial relationships to tell his story, and the latter might prefer something that’s more of a simple information display. Choosing the right method to share ideas starts with knowing the audience.

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