The Art Of The New Now: How To Live In The Moment


What does it mean to live in the age of “now”? In this new present, technology has eliminated much of the need to use our brains for information storage, with hope that the resulting capacity of the mind could be used to solve the world’s many problems. But how do we really spend this excess brain capacity? By continuing in the tradition of innovators or by impulsively responding to every media post or push notification?

In our recently released new book On! The Future of Now, award-winning author Doug Rushkoff examines our shifting society, empowered and accelerated by technology. Rushkoff notes, “We tend to exist in a distracted present, where forces on the periphery are magnified and those immediately before us are ignored.” With words like “real-time” defining everything from our prime-time programming to the merchandise available in fast-fashion retailers, Rushkoff illustrates the ways that we are moving into the age of “now”.

In his chapter “This Is The New Now”, Doug Rushkoff encourages us seek the bigger picture and to spend some time looking up from “Now” about the ways that technology is impacting our lives. In our “always on” world, we can benefit from taking the time to appreciate the present.

*This post is part of a series highlighting personal stories and key themes from our new book, On! The Future of Now. Order your copy of On! The Future of now here. Proceeds to support Charity: Water.


About Doug Rushkoff

Douglas Rushkoff is the author of Present Shock: When Everything Happens Now, as well as a dozen other bestselling books on media, technology, and culture, including Program or Be Programmed, Media Virus, Life Inc and the novel Ecstasy Club. He lives in New York, and lectures about media, society, and economics around the world. For more info, please visit his website.

About On! The Future of Now

Published in partnership with Nokia and curated by Toby Daniels and Craig Hepburn, On! The Future of Now is a collection of essays and personal stories from leading thinkers, including best-selling author and entrepreneur Seth Godin; Cindy Gallop, founder of Make Love Not Porn; Jonah Peretti, founder and CEO of BuzzFeed and Leah Busque, founder of TaskRabbit. On! The Future of Now is available in eBook and paperback. To buy the book and support Charity: Water, click here.

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