Marketing automation tools can be extremely effective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite effect and create a user experience that’s simply evil.
According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. Whether you are eyeing a marketing automation platform or already have one in place, Uberflip’s latest visual helps you avoid the most common pitfalls.
Jose is a seasoned professional with 7 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Uberflip, Wella and the Governement of Ontario, Canada.