Texas Longhorns media guide misspells state’s name

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When it comes to typos, we’ve all had our bad days, so don’t look for any gloating here at Ragan.com.

But come on, Longhorns. You are a part of the proud tradition of the University of Texas. Not “Texsa.”

The goof is in the University of Texas’ official media guide for the 2014 Longhorns football team, and NBC affiliate KXAN is calling it “the typo taking the internet by storm.”

In a piece with a typo of its own, KXAN notes:

Found in the footer of some of the players’ biography pages it appears a [sic] TexsaSports.com, a typo for the official website for University of Texas Athletics, TexasSports.com. However, some Oklahoma fans have already taken advantage of the typo and purchased TexsaSports.com to poke fun at their Texas rivals.

At the misspelled website, Sooners sneer: “OU IS BETTER THAN TEXAS. LEARN TO SPELL PLEASE, HRONS.”

Great grandma’s drawers!” as the high school football coach bellows in frustration in the Texas-based 2004 movie, “Friday Night Lights.”

The typo drew widespread derision, from sports blogs to The Washington Post, which chortled, “That’s one ‘Texsa’-sized typo.”

It wasn’t just the media and the Sooners who had a good laugh. The rival Aggies also had a chuckle, joining the Twitter legions in mocking the goof.

As of 4 p.m. CDT Friday, Texas athletics officials hadn’t commented in its Twitter feed. Guys, in such situations, the PR playbook demands that you call a timeout from whatever you’re doing and come up with a self-deprecating tweet.

For those given to high-profile human frailty, it helps to know we’re in good company.

In June, Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications misspelled the word as “itegrated” on 30 of the more than 250 diplomas handed out in graduation. Also this year, “Missouri State Univeristy” misspelled its name on 8,500 canvas tote bags.

New Hampshire’s Valley News once spelled the name “Valley Newss” on the front page, and The Chronicle Herald of Halifax, Nova Scotia, once botched its name as “Chroinicle” in a boast about awards its staff had won.

Pots and kettles

My typo war stories? Aw, you wouldn’t be interested in that.

All right, since you insist: Under the mystical spell of our chief executive, Mark Ragan, I once wrote a former U.S. president’s name as Ronald Ragan, dropping the “e”. Luckily, Executive Editor Rob Reinalda caught it. He zinged back: “New habits die hard, too, it seems.”

And as our readers will gleefully note, even our crack editors have been known to miss typos on occasion.

So we forgive you, Texas, and thanks for the ten-gallon guffaw. But guys, remember: PR is a contact sport, too. If you’re going to get your name wrong, try not to do it in a URL that a rival might exploit.

@r_working 

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