Taking the clutter out of your view


A quick search for “quotes on failure” produces around 400 different options for starting a blogpost on how a feature you created is being removed because it did not live up to to expectations. Some are brutal:

“My past is everything I failed to be”

Fernando Pessoa

Others, more assuring:

“Try again. Fail again. Fail better.”

Samuel Beckett

The drawback to the Beckett option is that no-one is likely to take comfort in the idea that the people working for Prezi are in fact stumbling through failure until they hit on something that actually works. But our reality is such that there’s a fat grain of truth in what Beckett says. Our work process is as simple as the great man’s six words.

We identify a need.

We design a feature for that need.

We test it.

We release it.

Then we measure it.