More than half of the respondents in a Nielsen survey said they find newspaper, TV, radio and magazine advertising trustworthy. Online ads didn’t fare so well.
If you lack trust in those, you’re not alone.
Traditional forms of paid media are more trusted than online ads, according to a recent Nielsen survey.
More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.
Newspaper ads are the most trusted, followed by magazine, TV, radio and billboards.
Statista has put together a graphic showing the levels of trust across media:
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