Survey: Traditional media still the most trustworthy


More than half of the respondents in a Nielsen survey said they find newspaper, TV, radio and magazine advertising trustworthy. Online ads didn’t fare so well.

By Kevin J. Allen | Posted: January 17, 2014
You know those ads for that thing you Googled a while back that keep following you throughout the internet?

If you lack trust in those, you’re not alone.

Traditional forms of paid media are more trusted than online ads, according to a recent Nielsen survey.

From Mashable:

More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.

Newspaper ads are the most trusted, followed by magazine, TV, radio and billboards.

[RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.]

Statista has put together a graphic showing the levels of trust across media:

(Image via

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