Building your network in social media is a great way to enhance your brand. You can improve how your customers are able to reach you which are tied to ways to make money online. But showing up on social media does not mean that your network will grow. Just like a plant it needs watering, nurturing and some sun to grow.
When you heard about the potential of social media, admit it but you got excited. You will have lots of fans, friends, followers, comments, traffic which lead to customer engagement. Engagement which can create leads and into conversions which is tied to make money online.
The truth about social media is that it works the same way as an offline engagement. Without a plan, you cannot just attract people in a snap. It takes a lot of planning to attract people to your page. It pays to have a direction so that you can ultimately say that you will make money online with your great network in social media.
Have a vision and an objective
Start things off with an objective about how you want your social media presence pans out. Once you have defined your objectives then start planning for strategies that makes sense in attracting people to your network. It is best to create connections to people that needs your services. Use a channel where you can promote your content and drive traffic ultimately to your network. Take care of current customers because they can influence new customers to join your network. Build relationships with other people in the blogosphere in order to drive digital influencers to celebrate your brand.
Tap digital influencers
Speaking about digital influencers, use them to become brand ambassadors. These are people that are noted advocates which have advocacies that can influence how people read your brand. Brand networks that can tap digital influencers are able to multiply their impact and thus can add to the value of creating a bigger network through social media. Most the digital influencers have their own social media platforms where your brand can become a mainstay.
Know where your customers are
If you want to build a great network, you need to know where they are at. Know where your customers spend their time. Get customers to join your sphere of influence by baiting them towards you. Join with other websites and attract customers through content consumption and sharing of information.
Genuine is a lonely word as everything can be so untrue, unreal. Understanding the needs of your customers lies on your ability to be helpful and comprehend their needs. Let your network help customers buy your product and peddle your relationship with customers as you become part of their everyday life. Using this tactic you can create a gravity of popularity through building trust and authentic relationships that can prove to be invaluable and meaningful.
Create a feedback loop
All good intentions of creating a big network are useless without a feedback mechanism. When there is feedback loop there is no way for you to measure the engagement. At the end the feedback mechanism allows you to provide the needs of your members and keep them in your network.