Webmarketing123.com recently surveyed more than 500 marketers about their digital goals and challenges. They found that while digital gets the most lip service, it receives only 1/4 of the budget. Not surprisingly, mobile is a priority. Eighty-eight percent of marketers report difficulty in measuring ROI across social channels and understanding which channels are generating the most leads and revenue. Oh, and don’t use the term ROI, marketers hate it.
2014 State of Digital Marketing – An infographic by the team at Webmarketing123
*featured image by samingersoll.com
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