Square Launches National Ad Campaign With Six New TV Commercials

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Square, the San Francisco-based payments company founded and run by Twitter cofounder Jack Dorsey, is launching a national ad campaign Monday featuring six new television commercials

The commercials run 15 seconds each, and highlight the company’s core product, Square Reader, which allows vendors to accept credit card payments with a smartphone or tablet

Square has often evangelized the simplicity of its product, and the commercials are in the same vein. Each spot is tailored toward a different profession that may not traditionally operate using credit card payments. Jobs like surf instructor, nature guide, and music teacher are a few of the examples, and each commercial highlights a short home video-style clip that’s relatable to the audience Read more…

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