A Social Strategy is one that every business should implement — given that we’re well into the digital age, it would be a bad business choice to rule out altogether. Given that you do decide to approach the Social Strategy challenge, there are aspects to every platform that you should consider. There isn’t a one-size-fits-all formula to promoting product or services online. So before you do, take a look at these 8 statistics on social media platforms:
1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
This demographic has grown 79% since 2012. This is especially important to consider since the prevailing idea that social media is “just for teenagers” is clearly no longer the case. It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.
2. 189 MILLION OF FACEBOOK’S USERS ARE “MOBILE ONLY”
There are probably more users accessing Facebook from their mobile device than you thought. Consider this fact when you’re creating an ad or content and how it might be viewed in this manner. Mobile use generates 30% of Facebook’s ad revenue.
3. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK
Did you think TV was the best way to reach the masses? Well if you’re after the 18–34 year old demographic in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.
4. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN
LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.
5. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
Although LinkedIn has a fast growing network of new users, they are also less active than their social media counterparts. Consider hosting contests and surveys on sites like Facebook and Twitter and your news-related content for LinkedIn.
6. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS
There is reportedly only 7% of Marketers that aren’t using Social Media for their business. If you’re a part of that statistic, it might be time to hop on the Social Strategy bandwagon!
7. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
This means that at least 25% of smartphone owners are pretty much always connected. You can reach them through various platforms at any time of the day.
8. EVEN THOUGH 62% OF MARKETERS BLOG OR PLAN TO BLOG IN 2014, ONLY 9% OF US MARKETING COMPANIES EMPLOY A FULL-TIME BLOGGER
Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.
(Information from: Fast Company)