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At 30 Billion Pins, Pinterest Has a Fresh Take on Search — And It’s All About Mobile (Re/code)
Pinterest Thursday introduced a new search feature that’s made with mobile phones and tablets in mind. It’s built to be manipulated with swipes rather than typing, and it’s based on open-ended discovery rather than finding specific things. CNET With Guided Search, a unique type of search engine unveiled Thursday and built exclusively for its mobile iOS and Android apps, Pinterest hopes it can help users not only hone in on the information you might be seeking out, but also explore new corners of Pinterest in the serendipitous spirit of the social network. Around 75 percent of Pinterest use is done through its mobile apps, while comScore puts Pinterest’s most recent desktop audience at 48.2 million users. TIME You do initiate a search by beginning to type a word. As you do, Pinterest suggests terms. And then it turns your query into tags which you can delete or add to, letting you refine or broaden your search. Mashable Guided Search isn’t the only way the company is hoping to identify new content for its users. Pinterest also unveiled custom categories on Thursday, meaning users can now add pins to categories that didn’t previously exist. Wired Guided Search signposts a slow, gradual shift in Pinterest’s broader mission. Where it was once about collecting, Pinterest is now focused on helping people discover, even when they can’t articulate what it is exactly they’re trying to find. “To us, that’s the big unsolved problem on the Internet right now,” Silbermann says. “How do you discover things you didn’t know you were looking for?”
Facebook Creates Real-Time News Wire for Journalists (The Wall Street Journal/Digits)
Facebook is creating a page of real-time news for journalists called FB Newswire. The public page will curate original photos, videos and status updates posted publicly by Facebook’s members. It will be powered by Storyful, a social news-verification company.
Organic Reach on Facebook Will Reportedly Drop to 1 to 2 Percent (SocialTimes)
In related news, an anonymous source told Valleywag that Facebook will diminish Page reach to as low as 1 percent in the near future. In response, The Vocus Blog said, “Not only do marketers need to understand how to deal with Facebook’s Page squeeze (strangle?), but also to understand how much of the online punditry is helpful.”
Kevin Rose Wants to Launch Another Startup, Wishes He Had Stayed CEO of Digg (The Next Web)
Google Ventures partner, Digg, Milk, and Revision3 co-founder, and raccoon enthusiast, Kevin Rose sat down with The Next Web co-founder Boris Veldhuijzen van Zanten at The Next Web Conference Europe on Thursday. During the interview that touched on Rose’s many startups and being the target of San Francisco protesters, the serial startup-founder shared his desire to return to the startup scene and his regret of giving up power at Digg.
Facebook’s Got Moves, Acquires Fitness-Tracking App (AllFacebook)
Facebook’s latest acquisition move involved Moves, as the social network announced its acquisition of ProtoGeo Oy, parent of fitness-tracking “activity diary” application Moves. Terms were not disclosed.
Google+ Boss Vic Gundotra is Leaving the Company (The Verge)
Vic Gundotra, a longtime Google employee who has led Google+ since the beginning, is leaving the company. In a post on Google+, Gundotra says he wants to try new things.
‘Twin Peaks’ Returns (on Twitter) 25 Years After Airing (AllTwitter)
It’s been a quarter century since Laura Palmer cryptically whispered – in that bizarrely backwards fashion of the “other” world from Twin Peaks – that she would see FBI Special Agent Dale Cooper in 25 years. And her prophesy has come to be: two Twin Peaks super-fans have created a third season of the cult favorite using a trans-media experience via Twitter.
How Charity Chief Executives Can Use Social Media to Help Their Organization (The Guardian)
Our goal is to help charity leaders engage with digital and to share best practices with the sector. There are lots of lessons we can learn from the current top 30 which apply to anyone looking to build a strong personal social media presence.
USA Network Getting Social for ‘SVU: No More Excuses’ Marathon (LostRemote)
As one of TV’s longest running shows, “Law and Order: Special Victims Unit” is still getting creative; this weekend it’s leveraging social media to spread an important message. On Sunday at 10 a.m. ET, a special 16-hour “No More Excuses” marathon of “SVU” episodes will air on USA Network in partnership with show star Mariska Hargitay‘s Joyful Heart foundation.
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