Social Media Newsfeed: Obama Uses Facebook on Immigration | Selena Gomez on Instagram


 Click here to receive the Morning Social Media Newsfeed via email.

NewFacebookLogoObama Likes Facebook to Announce Immigration Speech (USA Today)
It’s not every day that a president makes a major announcement on social media. President Obama took to Facebook on Wednesday to announce his rollout plan for new immigration executive orders. The Wall Street Journal/Washington Wire The White House released a video on the social network previewing his immigration plans and announcing an 8 p.m. primetime address scheduled for today. And in under one hour, the White House reported that the video reached more than 1.2 million people — meaning it was seen by 1.2 million people on Facebook — racking up 227,000 video views and 12,000 shares in that time period. The Washington Post “Tomorrow night I’m going to be announcing here from the White House some steps I can take to start fixing our broken immigration system,” Obama said in the video. “Everybody agrees that our immigration system is broken. Unfortunately Washington has allowed the problem to fester for too long. So what’ I’m going to be laying out is the things I can do with my lawful authority as president to make the system work better even as I continue to work with Congress and encourage them to get a bipartisan, comprehensive bill that can solve the entire problem.” The Hill Obama invited Democratic leaders to the White House on Wednesday night for dinner to discuss the action he’ll take, along with a “couple other priorities,” White House press secretary Josh Earnest said. In all, 18 members of Congress were invited to the White House, according to Earnest.

Selena Gomez Takes a Page Out of Taylor Swift’s Instagram Songbook (Adweek)
Last week, Taylor Swift was the No. 1 celebrity on the Adweek/Shareablee Instagram branded video charts after she posted a clip of herself driving in a car while lip-syncing to Kendrick Lamar’s hip-hop tune “Backseat Freestyle.” It appears that Selena Gomez might have taken notice because she grabbed the top spot in the celebrity category this week by employing the same tactic.

YouTube Adds Two VPs (SocialTimes)
YouTube has added two new VPs to its executive ranks, reports TechCrunch. The new hires are: Kelly Merryman, who joins as VP of content partnerships coming from Netflix; and Eyal Manor, who was previously VP of YouTube engineering, and will now lead efforts “to help creators make and share videos, as well as manage their channels and engage with their fan base.”

5 Steps for Making a B2B Blog Run Smoothly (The Next Web)
It’s tricky to get a business blog to run smoothly year after year. It’s hard to get buy-in from your team, keep the resources coming, and publish a post regularly. This post will cover how to make your business blog successful and how to keep the ball rolling.

Dove Tops the Debut Edition of The Love List from Hootsuite (AllFacebook)
Social media users love Dove, as Unilever’s personal care product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally. Hootsuite gives brands scores between one and 100 based on three key data points.

Free Apps Aren’t ‘Free’ in Apple’s App Store Any More (Re/code)
If you try to download an app like Clash of Clans or Candy Crush Saga from the iOS App Store, you may notice something different: They’re no longer called “free.” They still are free, at least to start, but critics of the “free-to-play” business model (also known as “freemium”) have cause to celebrate. Apple has tweaked the download buttons for free-to-download games to say “get” instead of “free.”

Just 15 Percent of Marketers Think Social Media Software is Useful (AllTwitter)
Just 15 percent of marketers responding to a Ascend2 poll cited social media software – which would include platforms such as Hootsuite, Sprout Social, Wildfire and Tweetdeck – as useful to data-driven marketing. Social finished sixth in the poll, behind CRM software (55 percent), marketing analytics (49 percent), email marketing software (48 percent), marketing automation suites (46 percent) and content marketing software (18 percent).

College Applicants Sanitizing Social Media Profiles as More Schools Pry (The New York Times)
Of the 403 undergraduate admissions officers who were polled by telephone over the summer, 35 percent said they had visited an applicant’s social media page — a 9 percentage point increase compared with 2012. But only 16 percent of them said they had discovered information online that had hurt a student’s application — compared with 35 percent in 2012.

Throwback Thursday: ‘Dawson’s Creek’ Was a Connected Content Pioneer (LostRemote)
We often write about cross-platform fan engagement as though it has been happening in earnest for three, five, maybe 10 years. And yet with Dawson’s Desktop, “Dawson’s Creek” was doing this as early as 1998, and doing it extremely well.

New Career Opportunities Daily: The best jobs in media.