Social Media Newsfeed: Foursquare Data | Twitter TV Targeting


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FoursquareFoursquare Licenses Trickling Firehose of Check-in Data to Gnip (SocialTimes)
Foursquare has tapped the social data reseller Gnip to be the exclusive distributor of its check-in data, the companies said on Thursday. Each time a Foursquare user checks in, Gnip will see the name of the venue the time of day and the gender of the user. CNET The companies announced the partnership in separate blog posts that celebrate the possibilities for “data nerds” who can now use Foursquare’s data pool for their cool research products. But advertisers and marketers are obviously desired buyers. The Next Web Details of the financial arrangement were not disclosed. That being said, we do know Gnip will charge its customers for access to data from Foursquare, which in turn will get a percentage of the sales.

At Long Last, Interactive TV Advertising Has Arrived with Twitter’s Latest Product (LostRemote)
Twitter has just announced a new advertising product, powered by recent acquisition Bluefin Labs, that enables an advertiser to target promoted tweets to viewers who have watched its ads on TV. It doesn’t happen instantaneously — think of it as an interactive extension of the commercial that lives on Twitter for hours or days to come. AdAge The sell here is to allow TV advertisers — already spending a lot on their TV spots — to message those consumers again. Twitter is also targeting past viewers of shows on the assumption that if they’ve watched a show in the past, they might be watching again, even if they’re not posting about it. The Verge Thursday Twitter also announced a raft of new partners, including A&E, Bloomberg Television, Clear Channel, MLB and several others who will be using the company’s Amplify program to push clips, extras, and other goodies to Twitter users who are watching live. For Twitter, it’s a sign that its still-young advertising business has been a success, especially around live events.

Boy Scouts Lift Ban on Gay Members: How Twitter Reacted (Mashable)
The Boy Scouts of America’s governing council voted on Thursday to allow openly gay scouts to join local troops for the first time in the organization’s 103-year history. Big-name celebrities and ordinary citizens alike took to Twitter to voice their support or opposition to the decision — as well as, of course, to crack jokes.

What I Have Learned from Writing 2,000 Articles About Twitter (AllTwitter)
Here are some Twitter lessons from AllTwitter’s Shea Bennett. A snapshot, if you will, of what he has learned from writing about the bird and its ecosystem, broken up by topic into bite-sized sections.

How Tumblr is Reviving the Animated GIF, David Karp Explains [Video] (The Huffington Post)
The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF format explains David Karp, founder and CEO of Tumblr. In this interview with Beet.TV, Karp explains how Tumblr has become a popular platform for sharing GIFs by allowing files uploads of up to 1 MB.

Facebook CEO Mark Zuckerberg Visits Poland (AllFacebook)
When does a “spontaneous” one-day holiday to Warsaw, Poland, turn into a meeting with the country’s minister for administrative affairs and digitization? When you happen to be Facebook co-founder and CEO Mark Zuckerberg.

Pandora Stock Jumps as Revenue Beats the Street, Grows 58 Percent to $ 128.5M; Mobile Ad Revenue Hits Record High (TechCrunch)
Pandora’s first-quarter earnings report Thursday reflected a flurry of activity, as the company saw GAAP total revenue increase 97 percent year-over-year to $ 83.9 million (with non-GAAP mobile revenue of $ 86.7 million), which outpaced mobile listener hour growth at 47 percent year over year. Meanwhile, total revenue came in at $ 125.5 million, representing 55 percent year-over-year growth and non-GAAP total revenue of $ 128.5 million.

Evernote Announces Reminders as Forgetful Everywhere Breathe Easier (VentureBeat)
Note-taking and organization-solutions provider Evernote announced Thursday that reminders are now part of its product offerings. The update, according to a press release from the Redwood City, Calif.-based company, combines its three most requested features: in-app and email alarms, quick note-based to-do lists and pinning notes to the top of your note list.

HTC First UK Launch Postponed Because Facebook Home is No Good (ars technica)
For now, Brits will be spared HTC and Facebook’s collaborative smartphone, the HTC First, according to a report from Engadget. The device is notably a prominent showcase for the Facebook Home experience, but given the amount of negative feedback Facebook’s Android overlay got after its US launch, the company plans to overhaul Home before trying to get other countries interested in it.

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