Social Media During the Olympics



This year’s winter Olympics in Sochi have been the cause of lots of news and speculation, both before and during the games, that are wrapping up this week. From concerns about Russia’s security against possible terrorism to the facilities not being ready in time for the games to commence, Sochi has been the cause of a lot of talk over the past few weeks and months. And of course, most if not all of this speculation has been via social media.

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A few days before the games were slated to begin, the Internet blew up with media reports of unfinished hotels and unsatisfactory conditions for the reporters who showed up a few days in advance of the games. These reports came primarily via Twitter and Facebook showing the importance of monitoring what people say on your social accounts. Reporters and other members of the media posted pictures of hotel rooms that had brown water coming from the faucets, unpaved streets, and makeshift garbage dumps on the side of the road.

Another social media sensation to come out of the winter Olympics is the Russian police choir that sang during some of the opening ceremony. A bunch of state police officers singing Daft Punk’s Get Lucky are now YouTube sensations. Admittedly, the video is pretty darn funny. The officers subsequently performed their song live on the Today show; a sure sign that they have made it in the entertainment world.

Speaking of entertainment, the opening ceremonies were not without social media recognition and some controversy. Surely everyone noticed that there were only 4 Olympic rings rather than the 5 that should have been on display. I actually went on to read an article from a satire site that joked that the person who was in charge of the ring display had been found dead! While of course this isn’t true, it is totally (not) funny. I’m sure the ring display designer is reveling in their new found Internet fame.

On Valentine’s Day, Olympians were all over Twitter, pronouncing their love for each other and for the games. Messages ranged from proclaiming their love for their family to just saying hello to their fans from Sochi.

Overall, the Olympics and the TV networks that are broadcasting the games can thank social media for a big rise in popularity this year. It’s also pretty cool for those of us who are Olympic fans to be able to communicate with the athletes via social media.

(Photo Source)

Maddie Heinen is a regular contributor to She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.

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