Social Media Analytics: Should You Pay For a Platform?

Social Media Analytics: Should You Pay For a Platform?

Are you using a service that tracks your social media metrics? If so, do you feel like you’re getting your money’s worth? What if we told you you could track everything for FREE? Below we evaluate different social media services that are not only free, but extremely helpful and efficient. By the end of this article it will be easy to see why social media services that come with an enormous price tag should be avoided and abandoned. This is so important because how you track your social media can change the rate of its success. The key to ruling social media is listening very closely to what your audience has to say about you. This information that can be tracked by social media services can help you study your customers better and level up your marketing strategy. It’s a good idea to try a couple of different services and choose the one that fits your style best.


Hootsuite is considered one of the best free social media management tools available. It has the ability to cover several social networks, which includes Facebook, Twitter, LinkedIn, Google+, and more. Reports that track and analyze information from your site come in weekly and are extremely helpful within a team. When there’s more than one person in charge of running the social media account, the multi-tasking it provides is a huge advantage with Hootsuite.

Social Mention

This service is adored by most young social media stars. Social Mention monitors over one hundred social media sites, which is obviously very helpful to those dabbling in more than one area. It is known to be one of the greatest free listening tools on the market, and offers services that are almost unheard of as a free tool. Its best perk is that it analyzes data and influence with four different but specific categories. These categories fall under strength, sentiment, passion and reach. This helps to communicate very clearly what is going well and what can be improved on your website.


This is a great tool if your goal is to get an an unbiased, subjective view of a brand. Addictomatic is characterized as being very useful and forward. This service focuses on a variety of huge platforms like YouTube, Twitter, Bing News, Google, and even more than that. It’s pretty helpful if you want to keep your eyes peeled for recent industry developments and brand reputation.


HowSociable is a fantastic tool for measuring yours and your competitors’ social media success. This is definitely an advantage if you are running a site that can be easily compared with another and you want to see how well you are doing in your category or think of new ideas that can set up apart. A free account lets you track up to twelve different sites. This service gives and explains scores scores for different social media platforms, which lets you see which social media platforms work best for you and which ones you might want to ditch.


Datahero is a lifesaver to the market that frequently only trusts data analysts to do their work for them. Traditionally certain policies and standards required the help of someone who is familiar with an understanding of statistics and software suites, but Datahero is changing that. It creates simplicity out of complexity and gives you a data dashboard, providing stimulating and rich visuals that are easy to understand. It doesn’t take a lot of experience to start using and gaining a deep knowledge of it.

Constantly being told that you should leave data tracking to the experts when it comes to social media can make you lose confidence in learning the skill. Luckily, with a few simple downloads and direction, now you can do it for free and save your hard-earned money. After reading this article I hope you gain the confidence to realize hiring an expensive service is not worth it and tracking your social media all on your own is quite possible and easy.

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