Should Stores Stay Open All Day on Thanksgiving?

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Half of Americans say stores’ staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne.

However, 33% say stores’ staying open all day on Thanksgiving is a great idea that provides more time for holiday shopping.

An additional 17% are not sure whether staying open for the extended hours is good.

The report was based on data from a poll of 1,001 consumers in the United States.

Among the key differences in findings by demographic segment:

  • Millennials are much more open to the idea of stores’ staying open for extended hours on Thanksgiving, with 50% of consumers age 18-24 saying it is a great idea and 48% of those age 25-34 saying the same.
  • 37% of men say being open all day on Thanksgiving is a great idea, compared with 29% of women.
  • Only 16% of consumers age 55 and older say that stores’ staying open all day on Thanksgiving is a great idea.
  • 40% of consumers in the South say extended store hours on Thanksgiving are a great idea, compared with 32% in the West, 29% in the Midwest, and 26% in the Northeast.

About the research: The report was based on data from a poll of 1,001 consumers in the United States.

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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