Should Men Quit Facebook? Brut’s ‘Mantervention’ App Says Yes

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Let’s face it, posting stuff on Facebook isn’t the most macho pursuit in the world. So, if you’re of the male persuasion and fear that the social platform is making you soft, you might want to avail yourself of Brut’s latest Facebook app.

The deodorant maker’s app is basically a 5-minute or so video in which a stubbly guy berates you and some of your posts. The interactive aspect comes via the magic of profile access, a trick we’ve seen many times before — such as this True Blood teaser starring you and your Facebook friends.

To underscore his point, the Mantervention man makes his pitch in a room full of stereotypical Facebookers — such as The Networker, Hashtag Harry, Mr. TMI, t…
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More About: Brut, Facebook, Marketing, old spice

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