Rolls-Royce unveils rugby-themed Wraith

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Individualization and rarity are the name of the game bespoke motorcar world. It’s one thing to have a Rolls-Royce but it’s another thing altogether if that Roller has its own distinctive theme or flare. Enter Bespoke Rolls-Royce program, which will take the brand’s elite motorcars and make them even more special.

The most recent example of the exclusive motif is the “Wraith — History of Rugby.” Bespoke Rolls-Royce started with a ‘standard’ Wraith, the brand’s V12-powered sports coupe, and blessed it with a few choice characteristics that represent the storied history of Rugby. Read more…

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