According to GWI:
- 45 percent of teens are less interested in Facebook than they used to be.
- 37 percent said they were bored with Facebook.
- 18 percent said Facebook is no longer as cool as it once was.
- Nearly three out of 10 teen respondents said they don’t believe Facebook is secure or private enough.
Perhaps most significantly of all, teens under-index on saying that they’re spending less time on social networks generally but then over-index on almost all of the specific anti-Facebook options. Put simply, teens are less likely than others to be moving away from social networks as a genre but more likely than other audiences to be moving away from Facebook in particular. 10 years ago, Facebook was the site that any teen wanted to be on; now, Facebook has become the opposite — it’s lost a serious part of its appeal among this key demographic.
Readers: What do you think of GWI’s findings?
Image of bored teen courtesy of Shutterstock.