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REPORT: Facebook Mobile App Install Ads Help Make Social Top Source Of App Discovery

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Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.

The report from AppsFlyer cited Facebook’s mobile app install ads as a key factor, saying that prior to the first quarter of 2013, social scored well in terms of delivering high-quality users, but it lagged behind in volume and reach.

AppsFlyer added that app categories that performed particularly well with social marketing channels included games, travel, social, and location-based, concluding:

We believe that the social channel will continue to grow very fast as initial campaigns delivered high-quality users. We expect social campaign costs to increase as more advertisers seek to leverage social channels like Facebook.

Readers: Where do you discover most of the apps you use?

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