PR pro habits that journalists despise

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HubSpot compiles a SlideShare’s worth of media gripes about industry
professionals. Turnabout is fair play, as the saying goes, so we invite
your responses.

By Kevin J. Allen | Posted: July 18, 2013

Katie Burke has penned the post that many have been waiting for.

On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate
provides a fantastic indictment of all the lazy, annoying, and stupid
things that PR people do to try to get journalists to write about their
clients.

Among the complaints:

• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
• Spamming.

All the complaints are collected in the following SlideShare:

[RELATED: Register for our PR Writers Summit by Aug. 1 to get the early bird discount.]

It’s begging for a response, so the challenge to PR pros is to offer
enough material for “S%*t Journalists Do That PR Pros Hate.” 

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