Pinterest Previews New Feature for Exploring Interests


Image credit: Pinterest Blog

Pinterest has been releasing new features like mad recently. We’re less than a month into the new year and the site has release two new features in two weeks. In keeping with the idea of being a discovery engine, Pinterest is previewing a tool called Interests to help Pinners find other things they like.

“For example, if you’re curious about traveling, more travel Pins is a good place to start. If you’re really into something specific like travel in New York City, we’ll show you some great Pins we think you may like,” the announcement says.

Similar to Related Pins, “Interests” are based on things you’ve Pinned before. The big difference is that Interests are located in the category menu instead of your home feed. In fact, the categories created the structure for organizing boards on Pinterest. The addition of Interests is designed to make browsing the site a more relevant and personalized experience.

The Interests page also works on a learning algorithm. “Your interests on Pinterest change over time, just like they do in real life. The more you use Pinterest, the better things get,” the blog says. It seems like an easy way to get lost discovering new things, clicking from one board to another.

Related Pins and a page for discovering interests aren’t just useful for Pinners. This helps marketers also get in front of consumers who may not have seen their content otherwise, and the content will be targeted for people based on things they’re already interested in. Sounds like a winner to me.

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