Cold calling isn’t dead, but its effectiveness is certainly in question. In a recent study of cold calling, agents had to make 209 calls to get just one appointment or referral.
With the rise of mobile devices marketers have rushed to apps to build immersive experience. 92% of the top global brands have apps in the iTunes app store.
No more “set it and forget it”. Marketers are using marketing automation to reach buyers based on fit and engagement. 81% of B2B marketers expect to have adopted marketing automation in 2014.
From waiting by the phone, to carrying the phone in your pocket, to having the world’s database body – wearable tech is the next frontier for marketers. With early adopters already singing the praises of Google Glass, Samsung hit the market with the first-to-market smart watch. 80K sold in just two months.