PARISIAN ENTREPRENEUR ON THE ONLINE WORLD OF INTERIOR DESIGN

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Creative interiors that inspire, that are innovative and reflect aspects of different cities and countries. BOE’s Tatiana Kombo met with Paris-based entrepreneur Justine Osiowski who has monetised her passion for interior design and her taste for travelling by launching an online design boutique.

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Justine’s adherence to the world of design is clear as soon as she lets me into the living room of her left-bank Parisian apartment. Everything about her and the apartment adheres to the mantra she abides by: “less is more, both in work and in life.” Refined yet vibrant, the apartment’s decor embraces different time periods and aesthetics, while maintaing a sense of visual and atmospheric balance. “I appreciate wood as much as leather, ceramics, and even plastic, as long as the object is beautiful and harmonious.” Justine created her online interior design startup in 2013 when she realised that there was a gap in the market. Clients wanted to acquire new pieces and designers were fabricating them, but there was a missing link between the two. In addition to offering a wide variety of furniture and objects found in different corners of Europe, Justineside also offers interior design advice to clients. Justine follows four guiding lights: quality, authenticity, rarity and coup de coeur.

Justine’s decisions are informed by years of studying trends, materials, shapes and historical significances, but they remain primordially ignited by a raw passion and a taste that is simply innate. “The set up of the room is crucial,” she explains. Every piece needs room to breathe, and to stand on its own while also cohabiting with the other objects. In her living room, she espouses the utilitarian beauty of a white minimalist coffee table with the striking rhetoric of colourful chairs.

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One of the first pieces I ever purchased was this white coffee table by photographer and designer Willy Rizzo” – it is one of Justine’s favourite acquisitions to date. She also reminisces on other first design pieces that had set the tone for what was to come. “In particular, this design classic from 1960,” she tells me. ”The Pierre Paulin’s red mushroom chair.”

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BOE Magazine

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