OMD’s Colin Sutton Joins SocialCode


SocialCodeGraphic650Former OMD U.S. Director of Social Media Colin Sutton joined social marketing solutions provider SocialCode as vice president of client strategy.

SocialCode said Sutton will be responsible for growing relationships with and revenue from advertisers, leading client strategy and delivery in the East Coast and central regions from the company’s office in New York.

While at OMD, Sutton led the ad agency’s social business, OMD Word, working with brands including Facebook, Twitter, Tumblr, Pepsi, Audi, GE, Hershey’s, Warner Bros., Activision, and Intel.

SocialCode Founder and CEO Laura O’Shaughnessy said in a release announcing Sutton’s hire:

Colin Sutton is one of the most respected social marketing strategists in the business. He has an impressive history of capitalizing on social media to drive larger marketing strategy, while executing social advertising programs at global scale.

Sutton added:

Social media continues to evolve as a core pillar of marketing, which has created growing demand for highly advanced, technology-driven solutions. As an agency partner for several years, I’ve enjoyed SocialCode’s partnership and innovation in driving success for our most important clients. I look forward to contributing to SocialCode’s rapid growth and client success.