Pink was the color of the day (and of the month), as Facebook partner manager for television Beth Loyd described how Today incorporated the social network in a post on the Facebook Media blog:
First, the Today show’s anchors, all in pink, got personal. Each held up a pink card that featured the name of a friend or loved one impacted by breast cancer and shared those photos on the Today Show Facebook page.
Carson Daly also asked viewers on air to share their #PinkPower support photos, and the show’s page exploded with touching photos, comments and stories from fans, like the family celebrating their mother’s last chemo treatment, a group of kids fundraising for breast-cancer research or a young woman who started a Think Pink club at school after being inspired by her grandmother’s cancer battle.
Joan Lunden, the Today show special correspondent for the week, who is currently battling breast cancer, did a live Facebook Q&A from the Orange Room –now pink to support breast-cancer awareness — during the show, which generated a lot of engagement.
The Best Thing Today clip also went pink. On air, Daly hosted his mom, Pattie Daly Caruso, a breast-cancer survivor diagnosed in 1998, calling her “the bravest woman I know.” This authentic moment was posted as a video natively to the Today Show Facebook page. Today also added a call to action at the end of the video to invite people to learn more in a breast-cancer-awareness guide, which included information on different charities and organizations in need of donations.
Readers: Are you doing anything to mark Breast Cancer Awareness Month in October, and will Facebook be involved?