Every business wants its product, services or campaigns to trend on Twitter. Hashtag campaigns are one of the best ways to promote your business using social media. Hashtags have become an integral element of any company’s participation on Twitter; it has also become a heavyweight in breaking news to the world.
Execution and Analysis is one of the major part when we talk about Twitter campaigns, and that becomes much easier when you use some best of twitter tools for businesses.
As 2013 is soon at a close, let’s take a look at some of the most memorable social media campaigns that took to our notice.
Starbucks was very strategic with the timing of their @tweetacoffee campaign to coincide with the giving spirit of the holidays, a great way to strategize and spread the holiday cheer with some Java Chip Frapuccino. Twitter users had to follow just three simple steps to give away free coffee to their social media friends. Here’s how they could do it: link your Starbucks and Twitter accounts, tweet a coffee to a friend using @tweetacoffee. Your friend receives a $ 5 eGift from you through Starbucks.
More than 250 passengers on Calgary-bound flights were part of a “Christmas miracle” put on by WestJet. The Calgary-based airline had a virtual Santa ask passengers what they wanted for Christmas as they scanned their boarding passes at a kiosk in Toronto and Hamilton. When the flight was en-route volunteers gathered gifts from Best Buy and CrossIron Mills. Once at the Calgary International Airport, passengers’ asked-for items started filling up the baggage carousel. This video was then shared on social media and it warmed many followers heart, a great way to connect emotionally with their followers.
With the Super bowl Blackout lead to the ultimate touchdown for Oreo on Twitter. It’s undeniable that Oreo is one of the most creative brands on social media. However, the most memorable thing from the cookie company that day was their quick and playful Twitter ad. With the brilliant campaign of power out? No problem you can dunk in the dark – is how they had captioned their campaign on Twitter. In only one hour Oreo’s message was retweeted 10,000 times. Weeks after the Super Bowl was over, more people were talking about Oreo’s clever campaign than who won the game.
Can YOU guess the throne? pic.twitter.com/bcajy04O1P
— Charmin (@Charmin) December 25, 2013
No one expects toilet paper to be branded on social media; it is a product which will be purchased advertised or not. But Charmin’s direct and playful approach with the toilet humor is witty, smart and has sparked conversation. They have had a little fun with their branding with #tweetfromtheseat campaign has done a fantastic job by means of humor to incorporate their hashtag wth current events and even at the same time found a way to weave in other products like febreze into their jokes. Now that’s a great way for brand re-call and at the same time providing solutions for products in the same niche!
5. UNICEF India
A three-month social media campaign to promote UNICEF’s “Awaaz Do” initiative, an effort to send eight million unschooled children in India back to school. The #AWAAZDO hashtag received 1,525 mentions and the @UNICEFIndia Twitter account gained over 2000 followers. The campaign itself also received 60,540 impressions on Twitter, as it was calculated using Tweetreach. By the end of the campaign, the Awaaz Do website also got 203,248 signups of people interested in joining a good cause.
The Dove Real Beauty Sketches campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic. Dove is committed to a world where beauty is a source of confidence and the film reinforces the brand’s commitment to fostering self-esteem in women. Another great example of user created stories for social media promotions.
Water is life has characterized this approach with a smart social- integrated campaign to get people into donating money to solve real world problems rather than complaining about #firstworldproblems. The print execution involved provoking ads like “My son got the wrong toy in his happy meal #firstwordproblems” and more such print ads and online films were created. The execution for the whole campaign is great and the idea is powerful.
8. Mercedes- You drive
They shared a 30 second clip of a car chase and then allowed the Twittersphere to vote for what happened next. The winning story was then aired during ‘The X Factor‘the following week. By handing power to consumers and making the process more interactive, the advert generated an impressive amount of buzz. It was one of the first examples of combining TV advertising with social media to great effect.
If you want to stand out in the Twitterspehere, a few well-crafted campaigns can help keep you top of mind. The campaigns need to be clever, creative and well aligned with your brand message and most importantly spark conversation. Also, stay away from these Twitter mistakes in 2014.
We’d love to hear your suggestions and observations on twitter campaigns in the comments section below