Law 101 for Marketers at SMW NYC

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Social media is an incredibly powerful tool, but when used incorrectly the consequences can be extreme. Certain celebrity endorsements, posts about other companies, or sharing others’ work can get marketers into legal trouble in ways that damage a brand’s reputation (not to mention the legal expenses). Get expert advice without the billable hours here at these must-attend SMW sessions:

  1. Advertising & Legal Issues in Social Media: How to Get It Right
    Stay on the right side of the law by learning what you need to know at this panel of experts from the Federal Trade Commission and Industry Self-Regulation. Looking at the issues social media marketers run into, discover how you can share compelling content while legally protecting your brand.
  2. Rules of the Road — Four Areas of Law Every Social Media Marketer Should Know
    As content marketing gains prominence- whose content are we allowed to share and on which platforms? With different rules for Twitter, Facebook, Pinterest, and Instagram, it can seem impossible to know the ropes of sharing user content. This seminar hosted by Frankfurt Kurnit breaks down all you need to know about content sharing, endorsements and more!
  3. Making Social More Social Within Regulated and Consumer Sensitive Industries, hosted by LiveWorld and Pfizer
    This three-hour track will cover all you need to know if you work within a regulated industry (we’re looking at you, healthcare). You’ll learn how to balance realizing the potential of social media with the inherent risks associated with regulatory limitations; effective strategies you can actually use; and how to leveraging technology, content, and people. Knowing your limits are key to avoiding pitfalls. And LiveWorld is gonna cover it all.

After passing as a law student at these three seminars, be sure to check out our other SMW events, including cutting-edge masterclasses, speakers and fabulous parties. Don’t wait until the last minute- register here to join us and our partners Nokia and MKG for an incredible week!

Social Media Week

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