Fashion app Knomi has launched out of beta on iOS devices. The app is tailored to high-end purchases, and allows users to browse products from multiple boutiques and designers, while also incorporating social features. While Knomi presents items with prices for shoppers in the U.K, users in other countries can also use and shop for items within the app.
With Knomi, users can browse for specific kinds of clothing and accessories (shoes, bags, vintage items, etc.), or browse individual brands and designers. At launch, users can browse over 400,000 products for men and women, and can ‘collect’ their favorites by tapping the wand on each item’s image. When they’re ready to buy, users tap the buy button on a product to visit the retailer’s website within the app and complete the transaction.
Research conducted by Knomi’s founders indicated users are more likely to ask for feedback and advice from friends when purchasing more expensive items. As a result, users can send information about specific items to their friends, who can chat about these products within the app. When sending products to non-app users, a text message offers an image of the product and an invite to download Knomi.
In addition to browsing items in curated lists, based on item type or designer, users can follow others, and view their collected items in the app’s home feed. After tapping to view a specific item in this feed, shoppers can view the other users who have collected the same item, and can visit their profile to follow them or see their other bookmarked products.
In a statement, Knomi co-founder, Hans-Christian Zappel, commented:
At the moment, there are two mainstream ways of shopping. There’s offline brick-and-mortar shopping, which is a very social activity, and online shopping, which is inherently unsocial. With Knomi, we hope to make online fashion more social and combine online inspiration and offline shopping into a seamless experience.
Knomi is available to download for free on the iTunes App Store. On top of being a shopping app for consumers, Knomi encourages brands to connect with shoppers by creating a presence on the platform. Brands interested in partnering with Knomi can learn more here.