Rapper Kanye West is always eager to grab attention in the most elaborate way possible. Now he’s debuting a new song in the form of videos simultaneously displayed on the exterior walls of more than five dozen buildings — just in time for his May 18 performance gig on Saturday Night Live.
He announced the stunt to his 9.4 million followers on Twitter:
NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM
— KANYE WEST (@kanyewest) May 18, 2013