Wix, the Israeli maker of tools for creating web sites, will attempt to raise its low profile among U.S. consumers with a Super Bowl ad buy.
The company has run direct-response TV ads in the U.S., but the 30-second spot during Super Bowl XLIX on Feb. 1 on NBC will be its biggest splash to date and the start of a “far more aggressive campaign,” a rep says. NBC is seeking $ 4.5 million per 30-second spot, according to Variety
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Wix hasn’t disclosed any details about the ad or even which ad agency it’s working with. The 30-second spot, will “tie directly into Wix’s mission to simplify website creation by providing enterprise level solutions to every business – no matter how small,” according to a press release. Read more…