Is Gratitude One of Your Social Media Best Practices?


Throughout my time in the social space, I have sat in on many speeches and workshops where strategists offered differing opinions on everything: the kinds of apps one should use, the number of hashtags to include in a post, how many social networks we should be on, and whether programmed tweets and the so-called “humble brag” turn off your followers.

Ask one hundred thousand people, and you will likely get one hundred thousand, slightly different versions of what’s acceptable. I certainly have my views. But, one thing should never, ever be in doubt: that showing gratitude is a necessary and effective, social media best practice. In fact, I would also say its the most important.

Whenever I’m consulting or simply giving advice to digital newbies, I always recommend a healthy dose of gratitude. For example, I can’t possibly thank everyone who retweets me, so I make a point of thanking a number of people every day, and retweet and favorite others (I vividly remember Cory Booker thanking me twice over the years — via Twitter direct message — for sharing his quotes.) On Facebook and Google+, I often like or +1 something on the page of everyone who likes or +1′s a particular post of mine. It may seem time consuming, but its a great way to give back to your supporters and show your appreciation.

A life of gratitude is a great foundation for personal enrichment, and a social media strategy anchored by gratitude is a recipe for digital success. So I never forget how speaking appearances, invites to events, or opportunities to blog for major platforms have come my way. A simple expression of thanks can definitely connect you with the right people. The ripple effect is undeniable. Yes, from personal experience, I can tell you that gratitude can also be a powerful networking tool.

Emily Thomas’ classic tweet sums it up best:

No matter how you do it, publicly or privately, it is important to come up with a way to tip your hat to those who contribute to your social media success. Besides, the world can always be a little more connected.

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