During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. Among some of the best thinkers we interviewed were Andrew Bowins, SVP, Corporate and Digital Communications, MasterCard; Chris Boudreaux, Digital and Innovation Strategy at EY; Tim Minahan, CMO, SAP; and Renee Ducre, Global Marketing Director, IBM Social Business.
We asked each interviewee three key questions pertaining to social:
1. What effect will the collaborative economy have on your business?
2. What’s the future of social business?
3. What effect will the collaborative economy have on your business?
The answers were insightful and inspiring, and the video is necessary viewing for social change agents who want to succeed in their jobs and in their companies: