Instagram held its 10th Worldwide InstaMeet earlier this month, and users in hundreds of cities across the world were joined by brands that use the Facebook-owned photo- and video-sharing network. Two of those brands — the tourism bureau for Australia’s Queensland region and Madewell – were spotlighted in a post on the Instagram for Business blog.
Instagram wrote in the blog post:
We’re really excited to see brands participating in this movement to connect face-to-face with the rest of the community. During #WWIM10, @queensland, the regional tourism bureau of Australia’s second-largest state, organized over 90 InstaMeets in Queensland’s cities, on beaches up and down the coast, and in the remote outback. The day started with the first sunrise gathering at 4:30 a.m., progressed through an afternoon of wildlife sightings and ended with Instagrammers coming together for golden hour followed by some communal star-gazing.
On a more intimate scale, @madewell1937 recently hosted photo exhibitions for one night in 14 retail stores across the U.S. The brand invited its account followers to stop by and view a curated selection of community photos they had selected on Instagram using #denimmadewell, a hashtag photo contest it promoted through the brand’s Instagram account. @madewell1937‘s social media team selected six winning photos — featuring beautiful compositions in stunning locations – and partnered with a print studio to produce a set of cards that were distributed to visitors to the in-store galleries.
Madewell head of design Somsack Sikhounmuoyng added in the blog post:
The contest was an incredible way for us to connect and engage with our fans. I was blown away by how creative all of the entries were and thought it was important to celebrate that creativity physically with the gallery show in-store. The result was a 360 experience across all of our channels — something we’ve never done before.
Instagram users: Did you participate in the 10th Worldwide InstaMeet?