Infographic: Why employees are your best brand advocates

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Content your employees share receives eight times the engagement of content your brand shares. Plus, employees can reach 10 times as many people as your brand can.

By Kristin Piombino | Posted: March 27, 2014

If your organization wants to reach 10 times as many people on social media, increase Web traffic and drive more sales all at once, there is a simple solution: Get your employees to be brand advocates.

In a world where only 14 percent of people trust advertising, but 92 percent trust people they know, getting employees to promote your organization is a powerful strategy.

An infographic from Social Chorus explains why employees can be your best brand advocates. Here are just a few reasons:

  • Employees can reach 10 times as many people than your organization can.
  • Content employees share receives eight times the engagement of content an organization shares.
  • Traffic sparked by employee advocates converts more than twice as fast as traffic from traditional marketing tactics.
  • More than 50 percent (53 percent) of changes in sales correlate with changes in the number of employee advocates.
  • Employees are twice as trusted as C-level executives.
  • A 12 percent increase in brand advocacy can double your revenue growth rate.

Those are pretty strong reasons to encourage employees to share your organization’s content. What are you waiting for?

[RELATED: Prepare your corporate communications for a content war. Register for Ragan’s Corporate Communicators Conference in Chicago.]

See more ways employee advocates can help your business below:

(View a larger image.)

 

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