Infographic: Visual content gets 94 percent more clicks than text

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The brain processes visual content 60,000 times faster than text. At the rate attention spans are shortening these days, visuals are a surefire way to grab and keep your customers’ attention.

By Kristin Piombino | Posted: July 31, 2014

When someone visits your website for the first time, he will pay 16 times more attention to your site’s visuals than text. And in 2.6 seconds, the visitor will decide whether your site is “good” or “bad.” After 10 seconds, the person will either commit to staying on your site or leave.

In short, you have mere seconds to convince website visitors that your site is worth their time, and visuals are an effective way to win people over, an infographic from Bandwagon Creative explains. According to the infographic, our brains can process visuals 60,000 times faster than text.

But visual content isn’t just for websites; it’s critical on any online property. When compared with text-only content, visual content receives:

  • 84 percent more views.
  • 94 percent more clicks.
  • 40 times the amount of shares.

For more on why visual content is more effective than text, take a look at the infographic below:

(View a larger image.)

 

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