Infographic: The future of content marketing


Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.

By Kristin Piombino | Posted: February 20, 2014
Content marketing is on the rise. In fact, an infographic from Media Mosaic reports that more than 90 percent (93 percent) of B2B marketers use content marketing, and 82 percent plan to spend more money on it in 2014.

So, what can we expect from content marketing in 2014?

Here are some of the trends the graphic predicts:

There will be more corporate blogs: Almost 80 percent (79 percent) of B2B marketers believe blogs are the most effective marketing tactic.

Social media will remain a top priority: Eighty-seven percent of companies engage with their audiences on social media, and in 2013, 88 percent of B2C companies and 87 percent of B2B companies used social media (not including blogs) to connect with customers.

Analytics will become increasingly important: The more content organizations produce, the more they will need to track traffic and conversion rates.

[RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

How does your organization plan to incorporate content into its marketing strategy this year?

Take a look at the full graphic for more:

(View a larger image.)


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