Infographic: How men and women use social media

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While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here’s what organizations need to know.

By Kristin Piombino | Posted: April 7, 2014

As the old saying goes, men are from Mars and women are from Venus.

An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.

But the differences don’t end there.

Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.

[RELATED: Our one-day boot camp will whip your social media strategy into shape! Hear how to build a loyal audience, increase media coverage and inspire your employees.]

But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it’s something, right?)

Learn more about how men and women use social media in the infographic below:

(View a larger image.)

 

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