Infographic: How consumers will use mobile to shop for the holidays


Eighty-four percent of consumers use their mobile devices before or during a shopping trip. Is your brand’s website, app and marketing strategy ready for the busiest shopping season of the year?

By Kristin Piombino | Posted: November 21, 2014

Black Friday, the start of the busiest shopping season of the year, is almost upon us.

Is your brand ready to cash in on some consumer dollars?

An infographic from Shortstack reports that consumers who celebrate Christmas, Hanukkah and Kwanzaa will spend an average of $ 804.42 this year. The infographic also says mobile devices, social media and email will play large roles in customer’s holiday shopping habits this season.

Here’s a look at how consumers will use mobile:

  • More than 80 percent (84 percent) of shoppers use their mobile devices before or during a shopping trip.
  • One in three shoppers uses his smartphone for information while shopping instead of asking an employee.
  • Mobile commerce will make up 33 percent of online holiday sales in the U.S. this year.
  • Twenty-five percent of shoppers say whether a retailer has an easy-to-use mobile website is an important factor in their decision to shop there.

[FREE white paper: Learn how a mobile intranet improves employee communications by allowing staff to access the site on their smartphone or tablet.]

Take a look at the infographic for more on consumers’ holiday shopping habits:

(View a larger image.)


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